Branding Ukraine: Lip-Synching a Happy Tune

Branding Ukraine: Lip-Synching a Happy Tune

A few worldwide television stations recently began rotating Euro 2012 marketing videos “High time for you to see Ukraine.” These minute-long videos invite audiences to come quickly to a stylish and little-known Eastern European nation, one with ideal, clean streets and populated by nice-looking, athletic individuals. This advertising is component of the strategy that is new improve Ukraine’s image abroad during the behest of last year’s Foreign Ministry effort. […]